First, I would like to say that gift cards can be cool--they're all-purpose and the recipient has serious flexibility to purchase whatever.
Second, I would like to say that I have, myself, purchased gift cards for others. They have never been the WHOLE gift, though, just some accessory to the whole package. E.G., gift basket of hand-painted bowls, dry goods baggies of grits and my special nummy spice blend, and a grocery gift card to go buy some cheese. (Cheesey grits . . .mmmmmm!!!)
Third, I would like to say that SOME gift cards are super practical and should be given in lieu of an actual item. "Sam, congratulations on the "new" house and remodeling project! I was thinking of all the work you have planned for the back deck and bought you this gift card to Lowe's to pick up some lumber (or whatever!). Call if you need a hand, or just a cold beer delivery. -B"
Fourth, I would like to say that for all the gift cards I have received, I cannot recall a single specific item I purchased with them that I can say "X person's gift card bought me X gift." Have I given or thrown away someone's "gift"?! I don't know--I only remember buying stuff. Having to buy a gift for myself with someone else's money seems so impersonal, and aren't gifts supposed to BE personal??
I totally get the frustration of not knowing what to get someone who you may have been out of touch with for a while and aren't sure what would make a good gift and what they already may have, but if that's why you're considering a gift card as a gift, perhaps that in itself should be a big flashing neon sign to take 30 mins this evening and catch up with the person you don't know so well anymore, but know well enough to want to buy them a gift.
Yeah, they're quick, they're convenient, they're general, but they're also impersonal. Does that represent the relationship?!
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